24 April 2014
Ultra Electronics – Magicard manufacture ID Card printers which print, amongst others, data-encoded and biometric cards.
GX Group were asked to design and develop a mid to high range competitively priced range of printers and laminators that would secure Ultra Electronics – Magicard as a key player in the world of ID Card printers.
To ensure a competitive cost advantage, GX completely re-designed the original metal chassis printers produced by Ultra Electronics and moved to an all-plastic chassis design.
GX created a strong visual identity across the new product family, with effective empathy for Ultra’s brand values.
Current Magicard Products designed by GX are :-
Pronto
Enduro+
Rio Pro
http://www.ultramagicard.com/