The Process

Our proven approach harnesses everyone’s efforts in the most efficient way possible

Although the design process involves a high degree of creativity we take a very systematic and rigorous approach.

After the initial briefing we prepare a full proposal, breaking the project into stages, with an estimated cost for each one. Once each stage is completed it is signed off before we progress to the next one – this keeps the client fully informed of progress and in control of the budget.

Because we’ve worked on so many different types of project, and have people who are experienced in all aspects of a job, we’ll have a very good idea of likely costs right from the start.

Stage 1. Concept

We start by reviewing the commercial context. This involves analysing the main competitor products in terms of their functionality, aesthetics and positioning. We also determine what the client needs from the product in terms of functionality, as well as establishing their business objectives. We then use engineering intelligence to find innovative and cost-effective ways to create a viable product - one that is clearly differentiated from others in that market and which will enable our client to hit their sales and ROI goals.

Stage 2. Detailed Design

Once the concept is agreed we produce CAD drawings so that it is ready to go into production. We design for manufacture, using our knowledge of manufacturing processes to find the most economically viable way to produce a competitively priced product. We look at everything, from materials to assembly times, right through to the costs of compliant disposal.

Stage 3. Product Development

Next, we create prototypes and models to see how well the product performs in practice. The feedback we get then leads to further product refinements.